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9,90 €/12,40 SFr
ISBN 978-3-95631-709-5
57 Seiten
117 g
21 x 14,8 cm
Erscheinungsdatum: 19.03.2019


The Work of a Press Secretary

von  Burkard Weth

Have you ever read Dale Carnegie’s timeless classic, “How to Win Friends and Influence People?”
It was published in 1936, but much of it is as powerful and relevant today as it was back then.
Whether you want to be more effective in business or you just want to have a better relationship with your friends, this book has sage advice.
It talks about respecting other people’s opinions, avoiding arguments whenever possible, giving the opportunity for others to save face, never using harsh words like “you’re wrong” …and so much more.
Now that you know the importance of connecting with people, let me ask you a question…
What does a Press Secretary do?
If you’re like a lot of people, you’ve probably wondered, “what are the roles of a Press Secretary?
Maybe you’ve even wondered if there are any differences between a Press Secretary and a communications director.
According to Wikipedia, a Press Secretary or press officer is a senior advisor who provides advice on how to deal with the news media and, using news management techniques, helps his or her employer to maintain a positive public image and avoid negative media.
A communications director and Press Secretary essentially perform the same job duties, managing and directing an organization’s internal and external communications and public relations. Though the roles are virtually interchangeable, a communications director typically works in both the private and public sectors while a Press Secretary tends to be a political staffer.
In a large organization, a communications director might be responsible for a supervisory role whereas a Press Secretary acts as a spokesperson regardless of the size of organization or agency.
Truth is, there’s a lot of contradictory and even outright false information floating around about the role of a Press Secretary.
That’s why we rolled up our sleeves and uncovered all the latest roles of a Press Secretary.
And what we discovered is that yes, a Press Secretary can grant interviews - though this depends on the company’s policies regarding the role of a Press Secretary in their establishment.
Then you’ll be even more surprised when you discover other roles of a Press Secretary.
That’s what you will discover in this guide.
Specifically, you’ll also discover…

  • How press secretaries can deal with the press
  • How press secretaries should conduct themselves
  • How press secretaries should manage radio interviews
  • 10 proven tips to get an interview on radio
  • How press secretaries should manage TV interviews
  • How press secretaries should handle on social media/internet

Media; Press; Social Media; Interview; TV; Radio; Communication; Crisis Management; press secretary; Knowledge; Belief; Trust; Persuade; Credibility; Community; Society; Politics; Political Actors; Honesty; Politeness